Aje 'Get the Look' with Goldwell
Aje Spring/Summer 2015 Show
Hair by Goldwell
Hair Directors: Dale Delaporte for style and Kate McQuitty for colour from Prema
Monday 13th April, 2015 - 5pm
STEP BY STEP
Australian womenswear label Aje is translating secular life in to modern and beautiful clothing with its SS15/16 collection Vihara. The collection fuses the signature Aje aesthetic with ancient artisan techniques for a diverse array of RTW pieces for the modern woman. Aje takes inspiration from the Victorian era via a mutton-sleeve denim maxi dress with cinched waist and cutout details. A nod is given to the 70's trend with a bonded silk linen mini skirt and matching bonded silk linen bodice - both with hand-made 'bee' embellishment inspired by the ancient art of bee keeping within monastery walls. And the label once again plays with a favourite material – raw silk – to craft a long line top with fringing worn over silk linen pants. Cult followers of Aje will be clamouring for its elegant evening gowns, hand-embellished and structured to shape and accentuate the female form. In keeping with the collection theme, hemlines are long and cuts are modest, with glittering adornments balancing the decadence of each hand-finished piece.
Aje was thrilled to partner with Goldwell for their show in 2015 "For Aje, it was important to work with a leading hair brand that shared the same creativity and passion for refined design. Goldwell was the perfect choice as our MBFWA partner and the styling team have taken our SS1516 theme 'Vihara' (inspired by monastic life) and translated it in to an elegant and eclectic runway look which we predict will be a major hair trend next season."
The hair for this show was kept simple and chic, but had added layers of complexity in colour. Dale Delaporte directed the styling element of this look, "The things I picked up on the most within the collection was the element of fragility within some of the lighter fabrics and the femininity of the cuts, teamed up with the heavier effect of fabrics like denim, and the textures and dimensions found in the embellishments. To me, the Aje girl is strong, effortlessly chic, and loves a minimal beauty look to let the outfits speak for themselves. The hair look this season lies perfectly within that range. She still has that subtle rebellious edge with those coloured ends, but that face faming shape and minimal movement in the hair ties in solidly with the collection and the designer's aesthetic. It was important for this look to frame the face well, those front sections by the parting are directed into the face, just kissing the outer half of the brow, and then just as gently bend away to expose the cheekbones. The key to this look is subtlety."
To compliment this styling Kate McQuitty created the colour work for the runway, "The Aje brand and collection is all about femininity, with a range of beautiful pieces and many with some kind of embellishment. Working the coloured pieces to the hair adds an extra element to the style as the embellishment adds the luxury to the pieces, allowing them to talk for themselves. The colours comprised of a shimmer of either a pale champagne crème blonde or an earthen warm brunette. This palette is complimentary to the natural colour and tones in the hair, lending to the model's natural hair colour to determine if there was lightness or darkness on their ends. This techniques is keeping with the elegance of the range and not to convey some hard statement, thus the gentle and soft blend from one colour to the other and not a solid line or block colours."
To achieve the Aje hair look, follow Dale Delaporte's step-by-step styling and Kate McQuitty's colour-work instructions below: