Introducing
Abode
Instagram http://instagram.com/abodeaustralia
Pinterest http://www.pinterest.com/abodeaustralia/
How did Abode Australia come about?
Having returned from the UK, where I had worked on
several luxury residential projects, I was keen to continue working in the
Design World. I had worked with these suppliers and looks before and
wanted to bring them to my design
savvy clients and customers in Australia
Did you have a clear vision for you brand?
Always - I am a very focused direct person with my
own sense of style. I wanted to bring this clarity to my brand and product
range.
What is the process for putting a collection together?
Where do you draw your inspiration from?
I really wanted to introduce a range of products that had
European chic but had the light and fresh Austrailian feel. I read all the
fashion magazines and follow blogs- mixing this with my brand
values gives me my inspiration.
What can people expect from Abode Australia in the next
few months?
We are launching some new collections and
colourways as well as some exciting new promotions!! !?? Watch this space!
Can we expect Abode stores in the near future?
Right now we are focussing on our ecommerce
business but you never know!??
Where do you hope your brand will be in 5 years?
In 5 years we would like to be Established as one
of Australia's leading home brands and continuing to bring exciting
sophisticated design to our clients.
What motivated you to start Abode Australia?
A passion for interior
design. I also realised that with my experience I could find new and
exciting product that I could bring to the design market.
Biggest challenges in
business so far?
Turning my idea into a reality. From choosing the right brand
image to sourcing the right suppliers, organising storage and distribution!
There are so many things to figure out - I wanted to make sure every element of
our business was the very best!
What inspires you to keep going?
Finding gorgeous new product
that gets incredible feedback, seeing our sales grow and getting orders from
all over the world.
What are your words to live by?
The details are not the details - they make the design - Charles
Eames
MY TOP PICKS FROM THE RANGE
Serving Tray
$225
Ottoman
$450
$95
$55
$75
$300
$55
CUSTOMER PHOTOS
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